Palm's Pre Smartphone

Palm launched its new "Pre" smartphone.
Unlike Apple's phone (that everyone and their mothers knew was going to be named iphone)Palm had to come with a name.
Not to mention a new OS, agrrements, hardware and a marketing plot.
Today in CES they announced this smartphone that is posed to battle with Apple's flagship.

I don't like their naming scheme, PRE sounds lame and WebOS sound awful in spanish.
ha