Saturday, November 11, 2006

A los mexicanos les encantan sus prejuicios y de ahí no los quitas.

Vivimos en una sociedad donde hay mucha ignorancia y prejuicios contra varias actividades que en el primer mundo no padecen.
Por ejemplo el comic, los mexicanos ven en Francia mucha cultura, pero desconocen el comic Frances o les fascina comer nuestras imitaciones de Sushi pero ven como cosa de niños el manga y el anime.

En eso en la ignorancia ciega que no desea salir de ahí nos especializamos los mexas

Por ejemplo los videojuegos, la edad promedio del videojugador es de 29 años (y tomemos en cuenta que hay niños que desde los cinco ya estiran sus deditos para cubrir todos los botones

Peter Moore define a su "cliente" ideal de este modo

He is a male. He is connected. He is very, very used to going online for community. He's probably played PC games online. He's part of a "Halo 2" clan and has been for two years. That comes from him playing "Halo" in college--so he's 23 or 24--with his buddies. He still loves to go out on a Wednesday night with them, even though they're spread all around the U.S. But they all come together Wednesday night to relive the days in the dorm room.

He also expects instant gratification, the delivery of game demos to his hard drive via his broadband network. And he's popular enough to have his profile online and he's pretty competitive, so he loves (Xbox game) achievements. He'll stay up all night to get achievements in games that his buddies have because it just pisses him off that they've got them first. He also would rather starve to death than not have a high-definition TV. He'll go without food rather than have a standard-def 27-inch TV.

Otro error en el que incurren las ancianas de mente es el pensar que sólo hay violencia o deportes en los juegos, muchas chicas hoy en día tienen su handheld o crecieron con las infinitas expansiones de los sims (el juego más vendido para PC) o bien juegan bejeweled o sudoku en su casa.

Hay más mujeres online que hombres

While male video gamers still outnumber women 2 to 1, women have the edge in online games, a survey has found.

Of the 117 million active gamers in the U.S., 56 percent play games online. Sixty-four percent of those online gamers are female, according to results of the survey, released by Nielsen Entertainment on Thursday.

The survey defined active gamers as those who are 13 years or older, own at least one game device, and play at least one hour of video games a week. Game devices include game consoles, personal computers and handhelds. Nielsen surveyed 2,200 active gamers online in July.

"The expansion of next-generation hardware and technology in the marketplace is simultaneously delivering new ecosystems of social exchange, interactive entertainment, media experiences and advertising models," Emily Della Maggiora, a senior vice president of Nielsen Interactive Entertainment, said in a statement.

The survey found that while the casual game segment is growing, casual gamers tend to jump from one free demo to another with little sense of brand loyalty. While banner advertising provides a good revenue stream for the online game providers, gaining brand loyalty and getting people to spend money for subscriptions or downloads will be the key to growing the market, Nielsen researchers found.
Me acuerdo tanto de mi abuela que no nos dejaba conectar el 2600 porque se iba a echar a perder la tele (eso pasa si dejas el juego en pausa un muy, muy, pero muy largo periodo)

En fin, no será en esta generación donde les quitaras esas ideas de que los juegos, el anime, los comics, etc son para niños, la esperanza esta en los chicos de hoy en día que viven en un mundo más globalizado y ya no estan encerrados en las ideas de casa

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